Sarah Williams, Co-Founder & Marketing Strategist
Originally from Corner Brook, Newfoundland, Sarah Williams is happy to be living in Halifax, Nova Scotia with her family. An MBA grad from Dalhousie University, Sarah has over 20 years of marketing experience ranging from tech and consumer goods to non-profit and market research. Through her career in Toronto and Halifax, she has worked on brands such as Bell Aliant, Indigo, A&P and Heinz.
Nearly 10 years of her career were spent at Bell Aliant where she managed the market acquisition objectives for FibreOp across Atlantic Canada and in rural Ontario, developed the strategy for Bell Aliant's Community Channel and created a unique partnership program with Dell Canada that contributed to an increase in internet penetration in the region.
At Dashboard Marketing, she focuses much of her time on idea generation, market research and developing tactical marketing plans. She works with a wide selection of local and national clients, and was recently on contract as the Fractional CMO for Bluelight Analytics.
Sarah also knows the grind entrepreneurs go through. She founded, launched and managed a mix of SMBs such as Urban Parent, Crumbs... a cake company, and Gluestix.
Get in touch with her via email to chat more about your business objectives.
Nearly 10 years of her career were spent at Bell Aliant where she managed the market acquisition objectives for FibreOp across Atlantic Canada and in rural Ontario, developed the strategy for Bell Aliant's Community Channel and created a unique partnership program with Dell Canada that contributed to an increase in internet penetration in the region.
At Dashboard Marketing, she focuses much of her time on idea generation, market research and developing tactical marketing plans. She works with a wide selection of local and national clients, and was recently on contract as the Fractional CMO for Bluelight Analytics.
Sarah also knows the grind entrepreneurs go through. She founded, launched and managed a mix of SMBs such as Urban Parent, Crumbs... a cake company, and Gluestix.
Get in touch with her via email to chat more about your business objectives.
