New Marketing Shop to Focus on Clarity & Collaboration

Dashboard Marketing brings together the power of a seasoned team

Halifax, NS – January 11, 2018 - Sean and Sarah Williams have launched a new marketing and communications shop - Dashboard Marketing Inc. This new company brings together two established consulting businesses - Sean Williams Marketing Group and Idea Girl Consulting. These two seasoned strategists are combining forces to offer organizations 40+ years of marketing knowledge and experience.

Sean Williams Marketing Group is a 10-year-old consulting business. During this time, Sean and his team of freelancers worked for clients all across North America. Organizations such as Tirecraft Canada, Business Develop Bank of Canada, Henry’s, Kinduct Technologies, GOALLINE, Halifax Stanfield, Golf PEI, MacLeod Group, Scotia Fuels, Concordia University of Edmonton, Holland College, and StFX University were clients of this dynamic marketing collaborative. Many of these organizations will carry forward as clients of Dashboard Marketing.
 
Idea Girl Consulting is a 4 years old business that Sarah launched after almost 10 years in marketing at Bell Aliant. During Sarah’s time on her own, she has done a mix of marketing and business planning work for a variety of local businesses in Nova Scotia. Since leaving Bell Aliant, Sarah’s entrepreneurial spirit was also driven by the launch and running two other businesses – Urban Parent (which she sold in 2016) and Gluestix.
 
Dashboard Marketing plans to help clients drive business growth through effective marketing. With a hyper-analytical approach, the company will develop strategic solutions that are tailored to support the business goals of their client. They work to budget, not billable hours, so the focus is always on their client's success.
 
As ‘growth advisors’, Sean and Sarah, along with an established list of North American based collaborators, will develop brands, build marketing strategies, conduct customer research, design digital strategies, define key performance indicators and more. The company will also continue to offer a ‘Marketing Management’ service where a resource is embedded into an organization to act as an in-house marketing department.
 
Dashboard Marketing already has a few clients on the go, and several opportunities lined up for 2018. For more on the launch of this new company, please contact:
 
Sean Williams
Co-founder & Brand Strategist - Dashboard Marketing
sean@dashboardmarketing.ca or 902.220.5945
dashboardmarketing.ca